The Two Wolves brand was born from a deeply personal journey its founder experienced after leaving a drug and alcohol rehabilitation. For years, addiction had taken over his life, feeding the "bad wolf" within him—one of deceit, negativity, and destruction. During recovery, he learned about the two wolves that exist inside all of us: the bad wolf and the "good wolf," representing love, respect, and humility. Through discipline, exercise, and healing, he began to nurture the good wolf again. Though Two Wolves is a business, it carries a profound mission to spread hope, help, and inspiration. The message is clear: the wolf that survives is the one you choose to feed.